Internet Marketing

Getting your website found

Seoul of the net are specialists in website promotion, directing the right sort of traffic to your website is the key to generating online sales or bringing clients to your business.
We have services to suit all budgets...

Internet marketing is relatively inexpensive when compared to the ratio of cost against the reach of the target audience. Companies can reach a wide audience for a small fraction of traditional advertising budgets. The nature of the medium allows consumers to research and purchase products and services at their own convenience. Therefore, businesses have the advantage of appealing to consumers in a medium that can bring results quickly. The strategy and overall effectiveness of marketing campaigns depend on business goals and cost-volume-profit (CVP) analysis.

We also have the advantage of measuring statistics easily and inexpensively. Nearly all aspects of an Internet marketing campaign can be traced, measured, and tested. The advertisers can use a variety of methods: pay per impression, pay per click, pay per play, or pay per action. Therefore, we can determine which messages or offerings are more appealing to the audience. The results of campaigns can be measured and tracked immediately because online marketing initiatives usually require users to click on an advertisement, visit a website, and perform a targeted action. Such measurement cannot be achieved through billboard advertising, where an individual will at best be interested, then decide to obtain more information at a later time..

Because exposure, response, and overall efficiency of Internet media are easier to track than traditional off-line media—through the use of web analytics for instance—Internet marketing can offer a greater sense of accountability for advertisers. Peoples are becoming aware of the need to measure the collaborative effects of marketing (i.e., how the Internet affects in-store sales) rather than soiling each advertising medium. The effects of multi channel marketing can be difficult to determine, but are an important part of ascertaining the value of media campaigns.

Depending on your type of business, budget and the time scale you have set for online marketing will dictate greatly the direction of your marketing campaign. We will advise you on the most suitable systems then apply them in the most efficient time frame.

Banner advertising.

Finding sites which compliment your services, but or not in direct Competition with you can provide a lot of website traffic.

We can design the banners is flash, or jpg format and install them on the advertising site. Having tracking cookies on the banners will inform us how successful each banner is and if its cost effective.

It is possible to offset the cost of your banner campaign on other sites by providing space on your site. click here for details of how we can build banner advertising into your site.

It is also possible to do banner exchanges with other compatible sites on collaboration agreement.

Pay Per Click

Google adwords for example is a fantastic method of getting found fast and getting found in a heavy competitive market. But is set up wrong it can cost a lot and not produce the desired results. It is very important to set the key phrases and the bids per click strictly. Join the right channels and don't over extend the budget set for them. It is wise to monitor the success rate of visitors been sent from these adverts to asses the quality of the traffic produced.

The cost can be offset by providing ad space for google adsense on your site. This must also be very carefully set up so as not to advertise a direct competitor.

SEO Is by far the best marketing tool available, it is cost effective and long lasting. PayPerClick will never get your site ranking up on its own merits, you will only be on top as long as you pay. With SEO it may take a little longer to get to the front page, but it wont cost you anything when a visitor clicks your link.

Click here to read more about our SEO service.